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But my loyalty lies with the greater business, which means the hundreds of others whose jobs could be at stake if we have the wrong person in the wrong role. If someone who is working for you keeps screwing up, make sure you talk to her about it. Everyone should be given the opportunity to improve. If you can write someone up, write someone up. Resist the urge to overexplain or even to apologize.

And if you both learn from your lessons, neither of you will make the mistakes that led to that situation again. Getting fired was always a big deal to me. And rejection sucks. For me, getting fired from the shoe store was an opportunity to find a job with health insurance. Getting fired can be a much-needed wake-up call, a push in the right direction, or an escape route. Or it can just plain suck.

My first real publishing job was as an assistant at the New Yorker, but my editorial training happened at Gourmet magazine. And all that noise out there is seriously just bullshit. My mom is the hardest worker I know. And, of course, my team inspires me hourly! It is because of them that I read a lot and never, ever take anything for granted. Recognize what is your dream.

And then put everything you have into that: your work, the relationships you surround yourself with, the food you put in your body. I started an eBay store, and ended up with a business. I never would have done it had I known it was going to become this big.

I was twenty-two and, like most twenty-two-year- olds, I was looking for a way to pay my rent and buy my Starbucks chai. The name of the company alone should clue you in to this fact— who would have thought that a company called Nasty Gal could be so successful? There are different kinds of entrepreneurs. I definitely fall into the latter category. Nasty Gal would have surely failed had it been my goal to grow a business to the size that I have today.

The better approach is to tweak and grow, tweak and grow. I call it the incremental potential. In e-commerce, you have to get everything right—from the marketing to the product descriptions to the checkout process. Because I started small, I think I inherently did that from the beginning. A lot of people run their businesses like their customers are dummies. This is a mistake. I knew my customers and knew what they liked, because I was my customer. If I bought something and they hated it, I moved on.

Rather than force my idea of what Nasty Gal should be on my customers, I let them tell me along the way. As I mentioned earlier, one key to running a successful business is to know how to get free marketing. Rule number one? Just do a good job. Rule number two: Keep your promises. Customers became not only loyal, but also evangelical. They came back again and again, and shared their excitement with their friends—frequently on the Internet.

Social media is built on sharing, and Nasty Gal was giving girls something amazing to share each and every day. At most companies the person manning the Twitter and Facebook accounts is far from the top of the food chain. If our customers are unhappy about something, I hear it first. I sent out a few Snaps, and our customers responded in force. Call me crazy, but I truly believe that Nasty Gal is a feeling.

The Incremental Potential Author Malcolm Gladwell believes that one can be an expert at something after putting in ten thousand hours of practice. Had I waited to finish a business plan, or waited for investors to validate my idea, my ten- thousand-hour clock might never have begun. What I intend to illustrate is that just going for it can be much more rewarding. Turn on the jets and ready, set,. Starting a business also takes a lot of personal sacrifice. Many people mistake the glamour of business for business.

I waited until I knew for sure that I had something to say before talking to the press —about anything—which took about five years. Well, I figured it out by doing what I think is one of the best strategies for learning anything anywhere: I Googled it. There is a whole wide world of free education out there for anyone who wishes to take advantage of it. I learned a ton about how to structure Nasty Gal by looking at similar businesses to see who they had hired and were hiring.

And while I took it all with a grain of salt, it got me far. Nasty Gal is now big enough for me to be able to hire people who are experts in their respective fields. When I was twenty-two, the thought of rising up within an organization was completely incomprehensible.

Again, not my jam. However, that accepted paradigm is changing, and faster than ever. Following the rules without question was precisely what got someone promoted. Here I am. These are all things I look for in the people I hire.

I want problem solvers who take nothing at face value. I want people who fight for their ideas, even fight with me. I want people who are comfortable with disagreement. There are a lot of companies changing the way they do things right now. Without customers, we have nothing. Own It: Take the ball and run with it. We make smart decisions, put the business first, and do more with less. People Are Important: Reach out, make friends, build trust. No Assholes: We leave our egos at the door.

We are respectful, collaborative, curious, and open-minded. We get excited about growth, take intelligent risks, and learn from our mistakes. Have Fun and Keep It Weird. VC might as well have stood for Velveeta cheese, for all I knew. Little did I know they were the reason some of my favorite burrito joints had become extinct. When the time came for me to grow familiar with the concept of investors, it was still pretty intimidating. I felt like a little kid who had no place at the table.

Then I had to fire a really senior executive. I headed up to Silicon Valley to meet with investors. In San Francisco I picked up my friend Diego, a fellow entrepreneur and one of the smartest people I know. This time around I knew that I had nothing to lose: Nasty Gal was kicking ass, profitable, and had money in the bank. Either way, we were going to be fine. It was strangely encouraging for me to come out of nowhere with instant respect from people I felt were an entirely different species.

One investor left me a strange late-night voice mail and then apologized for it on the phone the next day. They were super-stoked on the idea of a female-run business that sold things to women. One person asked to call my former COO, Frank, to talk about the business. The only person I liked was Danny Rimer. Danny had also already been investing in great fashion companies since before the other guys knew what fashion was—like ASOS and Net-a-Porter— so I knew that he was interested in Nasty Gal because he truly got us, not because we were the hot ticket.

Danny had a brand—and I get brands. I realized that, just as all department stores are not created equal, all investors are not created equal. Danny was my flagship Barneys.

I get it. Danny recognized this. When it came time to negotiate, it was like haggling at the flea market. Yet I was new at this and Danny knew it. But his contrarian way of thinking, as well as his instant understanding of what I was building, made me love him. I liked that. For Index, investing in a business is not just a mercenary transaction. Index wants to be involved and they want you to be exciting. And I respect them for that. Here are a few tips for sparring with investors that you can also apply to other areas of your life.

Turn-ons: Good people: This is the number one thing that distinguishes one start-up from another. They also want to see that you have a smart, creative team with diverse experience. There is no time for losers. Or even better: Stay ahead of it. Evidence of demand: Have something that a lot of people are going to want. By the time I was talking to Index, we already had hundreds of thousands of rowdy Nasty Gals the world over, so it was very easy for us to prove that there was a more than viable market for our brand.

Great references or a glowing introduction never hurt. Uniqueness: This is where it comes down to your idea and how good it is. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.

Talking about how soon you plan to exit: This might work for some people, but most investors are in it for the long haul. People like to see evidence of commitment. Typos and general unpreparedness: Yeah, this is just basically a turnoff for anyone, everywhere.

Growing up, I always wanted to have my own office —I thought that epitomized success. I feel like I take risks every day, and the biggest risk I take is on life. Without risk there is no reward and no change. If we fail, we get right up and try again. I am creative in almost every aspect of my life, particularly when it comes to solving problems. Whether we chose to believe this or not, there is a solution to everything.

In fact I question everything—how can I make this better, how could we be operating at maximum efficiency? I read everything and I ask a lot of questions. I am inspired by youth culture. I love knowing everything —what they are wearing, what they are listening to, what apps they are using.

Kids are the future. Become the master of what you do. Fully immerse yourself in your culture. Be humble: You are never above having to pack boxes.

And always be polite. Good old-fashioned manners can get you very far. When music played through our living room stereo, I stood in the corner like a statue with my mouth open, pretending the sound was coming out of me. At age four I was a camera. I took pictures with my eyes. Early experiments in selfie photography and top hats. My creativity began to crystallize as a teenager, when I got my first camera. At age eighteen I got hit by a car while riding a borrowed bike to dumpster-dive for bagels.

That sucked but I got enough settlement money out of it to take myself to Portugal and Spain I spent the rest on an electric guitar. Armed to Bless A picture is a secret about a secret, the more it tells you the less you know. For our final project we had to shoot a series of some sort, and I decided on a Russian Orthodox Church down the street from my apartment.

The building was tiny, and from the outside you could hardly tell it was a church at all. It was the architectural equivalent of a loner.

Mother Maria was a badass. The Russian Orthodox faith eschews any sort of luxury, which means the entire service is spent standing. A few weeks later, though, Mother Maria called me. The old priest had died and she wanted me to photograph his funeral. Aside from me there were about eight other people in attendance. So many of the worlds that I had dipped into played at shrugging off modern society, but the priest was a man who had truly rejected it.

Holy shit, is that heavy. My baptism by fire helped me to find comfort in many different environments. I photographed truckers, bartenders, and outsiders in Nowheresville. I had begun to feel like I really knew what I was doing with a camera. In order to do so, I needed to have a finished photography portfolio. Mother Maria introduced me to a priest, Brother Eugene, who lived on a small plot of land outside Santa Rosa, selling his vegetables at the farmers market on weekends.

I spent the day with him and we talked about everything under the sun. I then set off to a Russian Orthodox monastery in Point Reyes. The monastery was one of the most beautiful places I have ever been.

There was a shipping container where a young monk spent his days dipping beeswax candles to be used in churches and sold in gift shops. Some men built caskets. They were shut off from the world but they were open enough to let me in. Armed to Bless was an accomplishment beyond just taking pictures. It taught me that when I do things because I want to do them, and not because I have to, I can accomplish a lot. When it came to starting my own business, I found the framework that I needed on eBay.

I probably could not have built a website of my own at that point, but my ambition grew with each crack of opportunity. Starting it was as easy as picking a name and uploading the first auction. That instant gratification would never have come had my first step been to write a business plan. And without that instant gratification I might not have kept going. It worked for me. I was always looking for ways to make my job creative, no matter what that job was.

At Subway I loved the giant spray nozzle that hung above the dishwashing sink. Blasting mayo off of the spatula was uniquely satisfying. Whether it was styling, directing models, steaming clothing, or shipping an order—they were all creative. I have as much fun hiring people as I did with a camera in my hand. Be-bop a doo-wa. To this day I blur my eyes when I edit photos.

I load all my photos on Bridge, shrink them down super-small, then cross my eyes like a goofball and flag the images that still catch my eye.

The DNA of a successful image, and brand, must be encrypted into its tiniest representation while gracefully telling the same story in its largest incarnation. I went through a million iterations of the site, but it was always a fairly simple design. I moved everything one pixel at a time. You get the picture. I have always been an observer. When I see music live, I like watching not only the band but the crowd as well. What are their favorite songs? Thank God I hire brave people, because the inside of my head can be pretty weird sometimes.

Nasty Gal is now at an inflection point where we have to institutionalize the magic, as I like to say. Brains everywhere, all the time. Cue air drums. So by the time I was in college, I wanted to become a reporter. What I wanted to do with my life figured itself out. I did not by any stretch of the imagination think that it was possible to take my blog anywhere that professional stuff happens. Just kidding. I remember when I was younger that every time my mom wanted to buy something expensive, she had to run the purchase by my dad.

Fashion has always informed the way I approach life. I make a lot of jokes about fashion, but I love it. If you feel equally as excited and comfortable in a fruit- silhouette head contraption as you do in a pair of jeans, the rest of the world will watch. And likely in admiration. Both my parents were well attired, but my mom especially had great style. It was always in my blood to care about what I wore and how it fit. At age six, my one true love was a pair of acid-wash jeans with an elastic waist.

My look could best or worst? A staple look from my boring-ass Abercrombie phase. My clothing choices were in line with my contrarian nature. At age seventeen I was a crust punk who refused to change her all-black clothes. That was when I lived in Seattle—and the goth suited the gloom.

I hooked my thumbs through my belt loops and did honky-tonk scoots across dance floors. As soon as I was over it, I moved on. And thank God I moved on. Your style is a representation of who you are, and trying to pick your identity as an adult anime? We want to lap our competitors and leave them in our dust.

Christina and I always did this by shopping with a focus group in our heads. I remember in we bought a whole lot of all-black everything. If anything was adorned with metal studs, then it was almost too hot to handle.

This was about the time when the fashion world started to get a little preppier. Our customers loved short sets, button-up pinafore shirts, and ice-cream pastel colors, so for a while that was what we sold before we inevitably moved on to something else. If the silhouette du jour suddenly becomes that of the Stay Puft Marshmallow Man and fashion tells you that you should be wearing egg-shaped sweatshirt dresses that obscure your waist and emphasize your butt, well, you can buy that someplace else.

You have to know what looks good on you personally, and we have to know what looks good on us as a brand. When I started the eBay store, my only styling experience was getting dressed in the morning, so I dressed the models as though I was dressing myself. We always went with a look that was either a strong lip or a strong eye, which is now a staple of the Nasty Gal look.

My most iconic model was Nida. A towering Thai girl at five foot nine, she was as bold as they came. She did her own hair extensions and wore false eyelashes as part of her everyday routine. This really stood out on eBay, where most of the models at the time were still dress forms or hippies in sandals. From this amalgamation of things the Nasty Gal look was born. Get it? Nasty Gal has always paired vintage pieces with modern styling. I could even look at a model and know what her measurements were and all of this helped make me a good buyer because it helped Nasty Gal avoid stocking stuff that was cute in theory but awkward when you put it on.

That also highlights the difference between fashion and style: You can have a ton of money and buy yourself all the designer goods you can stuff into the trunk of your Mercedes-Benz, but no amount of money can buy you style.

I like to say that Nasty Gal is dressing girls for the best years of their lives whether a girl is eighteen, twenty-five, thirty-five, or sixty. At a recent meeting, when several of us were locked away in a war room, strategizing for the future, someone asked an assistant if it would be difficult for her to relate to me if I were older.

If you scroll through Nasty Gal photos from the early days, this is obvious: The styles have changed, but the attitude is the same. I want our customer to look at Nasty Gal and see someone who could be her friend modeling the clothes. Clothing is ultimately the suit of armor in which we battle the world. When you choose your clothing right, it feels good. While I have the freedom to wear whatever I want at work, I dress the part.

In fact, everyone at Nasty Gal does. Some girls can pull off a trend as though they just rolled out of bed, grabbed the first thing they saw, and skipped out the door without even giving the mirror a sideways glance. If I see you in a club hobbling like an injured baby colt, I want to push you over. I will push you over. This means wearing what you like and what makes you feel good. And it means getting dressed for yourself—not your boyfriend, not your friends, not your parents.

EMBED for wordpress. Want more? Advanced embedding details, examples, and help! She gets what she wants because she works for it. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she'd taken for the health insurance. It was there that Sophia decided to start selling vintage clothes on eBay. Sophia's never been a typical CEO, or a typical anything, and she's written GIRLBOSS for outsiders and insiders seeking a unique path to success, even when that path is winding as all hell and lined with naysayers.

It's deeply personal yet universal. Filled with brazen wake-up calls "You are not a special snowflake" , cunning and frank observations "Failure is your invention" , and behind-the-scenes stories from Nasty Gal's meteoric rise, GIRLBOSS covers a lot of ground.

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